Wednesday, March 17, 2010
Why Pakistan Isn't Going Anywhere
Wednesday, March 10, 2010
Represention
I am sure that the spelling of the title is as upsetting for you as it is for my word processor. I could almost hear it wincing as I typed in the offending word. This spelling, however, obviously doesn't upset anyone in Pantene. It is displayed for a few seconds on their new TVC, which on air these days. As I saw it last night, I found myself incredulous at the spelling - which, in its own way, was an interesting 'represenTAtion' of attention to details.
Details, details, details.
Speaking of detail, check out this incredible set of photographs. Miloslav Druckmuller is a veteral eclipse hunter, who travels the world in search of eclipses. He shoots them - with a camera. In August 2008, he shot a series of 38 images in Mongolia, which have been edited into a photo-montage.
These incredible pictures show the solar corona that makes up the sun's atmosphere. It is normally invisible to the naked eye because of the sun's brightness - but during an eclipse, the corona comes alive in all its glory. It is as dangerous as it is beautiful: whipped into gigantic swirls by the sun's magnetic fields, the sea of hydrogen gas is at about 10,000 degrees celsius and stretches for about a million miles in each direction.
Absolutely stunning, isn't it?
You can see more of his work here: http://www.zam.fme.vutbr.cz/~druck/eclipse/
Monday, March 8, 2010
Disasters in Mid Air and More
To say that the magazine can be improved would be... the understatement of the decade.
I will not complain about the quality of writing. Similarly, I will refrain about quibbling about the absurd overall design and layout. I will even not talk about the deplorable quality of the pictures used in it. I will just say one word:
Jokes.
The damned thing has jokes in it. For crying out loud people, what kind of document did you think you're putting together? A children's magazine? I mean seriously - JOKES? Have we such a supreme dearth of content that we're going to resort to using mundane (and not very funny) one liner jokes in the inflight magazine of the national airline?
In a world where we're competing with airlines like Gulf Air, Emirates, Qatar and Oman Air, this is the best we can come up with. As far as airlines go, I think inflight magazines follow a very simple principle: either do it right, or don't do it. My advice to the learned folks at PIA: please don't do it. Because obviously, to out-source it to someone who actually knows what they're doing is not an option (for some God-forsaken reason that I cannot think of).
And while we're on the topic of people not knowing what they're doing, what is up with KESC's advertising agency? Their ad boldly warns all electricity thieves that "they could be fined or go to jail".
Tsk tsk.
Its either "they could face fines or go to jail" or "they could be fined or sent to jail". You can't just mix and match at will. Not only do I find it hard to believe that no one at the advertising agency fixed this, I also find it pretty incredible that not a single person at KESC spotted this glaring error- which has been on TV and radio for some time now.
And here's something funny I spotted while at dinner last night - the back of a Sucral sweetener packet. Check out the name of the manufacturer... Father & Sons!
Things like these are funny on some level, but they also make me sad. Because its not as if the resources aren't there: there are people who could design an outstanding Hamsafar magazine, or write an ad without a glaring error or suggest a company name that's somewhat more... more anything, really, than Father and Sons.
But while we have resources, it seems we lack the one thing we need the most - the ability to save ourselves, from ourselves.